A bakery that also sells coffee and pastries might list “Bakery” as primary and “Coffee Shop” and “Patisserie” as secondary. The type of business being promoted will determine what color and style the icons are. What’s more, you can even add a logo to be displayed instead of a standard icon. This proactive approach can reduce phone calls and help customers decide faster. Use Google Posts to announce sales, events, or quick updates. Each post typically stays visible for a week or so and gives people a reason to engage with your listing.

Help Search Engines Find Your Content

High-quality backlinks have always been important for SEO, and local search is not an exception. With this in mind, you have to make sure the reviews on your business are numerous and do contain keywords. And to encourage your customers to use the needed keywords, consider asking for reviews of specific products or services of yours. Relevance is probably the easiest factor to explain when it comes to Google Maps SEO. As for now, it’s the category and subcategories of your business listing that seem to matter. By staying ahead of these developments and optimizing your local presence, you’ll be better positioned to meet your audience where they already are.

Now consider that 34.36% of all clicks go to the number one search result, and it becomes clear why search engine optimization (SEO) is so important. If you want to rank in Google, creating content that aligns with search intent is critical. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels or well-known shop brands are also likely to be prominent in local search results.

This way, when it comes time to promote an asset, you have a list of all possible tactics. Unfortunately, crafting a strong internal link strategy is only half of the battle. Google seeks to provide users with the best answers to their queries. This is important to keep in mind from the start of your content creation process. I’d highly suggest exporting all of this valuable keyword data and keeping it on file for future reference. If nothing else, it will show you how much better you’ve gotten at SEO.

SERPWatcher by Mangools

But fear not, because there’s a simple trick to ensure that those empty spaces don’t mess with your calculations. Getting Google Sheets to work offline can feel like unlocking a secret level in your favorite game. It’s a small step that makes a huge difference, especially when you’re trying to get work done without a reliable internet connection. In this article, we’ll tackle how to turn on offline sync for Google Sheets, with a little help from AI to make the process even smoother. Analyze your spreadsheet data and get insights instantly from Bricks AI.

After claiming, make sure you fill out every section to maximize your visibility. In the next sections, we’ll dive into exactly how to improve key areas like business categories, reviews, and local keywords to help you rank higher and attract more customers. Additionally, merging similar pages, building high-quality backlinks, and regularly tracking and adjusting your SEO efforts are essential steps to improve your rankings on Google. Broken links, or dead links, can negatively impact a website’s search engine ranking. When audiences click on a broken link, they are directed to a non-existent page, leading to a poor user experience. Guest posting on reputable sites is another effective way to earn backlinks.

Verifying your business with Facebook shows you are a legitimate business. Google has not indicated that having a verified page will increase your rankings, however, it does show that you are authentic. A Facebook Business page is for your business, your fans will like your posts and you have no limit on the number of likes on your page. Use a template to suit your business, create video content, whether it is live, pre-recorded or the new premier option.

They not only negatively impact your customer experience, but hinder your store’s standing and ranking with SEO Anomaly Google. Simply put, too many broken links tell Google that your store quality is lacking. The first step in helping your Shopify store rank #1 on Google is setting up the right tracking and indexing tools.

• That’s because resource pages are pages that someone created to link to the best stuff on a given topic.
• Choose one of the keywords you wrote down earlier and fire up Microsoft Word.
• As business owners, we can only keep moving forward and doing what the platforms what us to do.
• Ultimately, if more people visit your website, you have more opportunity to turn these visitors into new customers.
• In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.

Usually because they have lower search volumes and more specific intents. A keyword ranking is a webpage’s position in organic (unpaid) search results for a given query. I really wished I had something like this to read too about 5 years ago when I first found the online world. As you can quickly see, this is a MUCH better keyword to target. As you can see, the Page Authority of the ranking sites is much lower and there are much less links pointing to these top 10 sites in Google.