To find what searchers are looking for, look for common subtopics among top-ranking pages. Unless your page aligns with intent and gives searchers what they’re looking for, your chances of ranking high are slim to none. It helps Google to understand the structure and makes it easier to skim for readers.

And in this section we’ll show you the exact steps to creating the type of content that ranks well. Words you’d expect to use when talking about your target keyword. Specifically, you want to put your keyword at the front of your title tag whenever possible. Now it’s time to optimize your content using a handful of tested on-page SEO techniques. You can also use the Keyword Magic Tool from Semrush to find question keywords. Tracking your rankings in search results can help you understand if the rest of your SEO efforts are working.

It also shows Google that your page is a hub of high quality content. Then, add a few internal links from those pages to a high-priority page on your site. You want to check your site’s code to make sure your page title is wrapped in an H1. So, we changed the blog post into a comparison article PLUS a free interactive backlink checker tool. One of the easiest ways to improve your title tags is simply by confirming you have a unique one on every page. The Markup report highlights pages that contain structured data and flags issues.

• The individual SEO score of your website indicates how well the web page complies with search engines’ quality guidelines.
• Secondly, you can run site audits to catch and fix technical SEO problems like broken links and slow page speeds.
• That does not mean you should cross the line and start doing keyword stuffing.
• By regularly assessing and improving your Core Web Vitals, you ensure not only better SEO performance but also a more seamless user experience.

On-page SEO has changed a lot since the beginnings of search engines– while some of the fundamentals stay the same. Having core competency in on-page SEO while keeping up with newer techniques is invaluable to keeping your competitive edge. User experience considers the ease, smoothness, and accessibility of use for visitors to your site.

Find Keywords with the Backlinko Keyword Tool

Put them into practice to enhance your rankings and drive more traffic. Internal links are hyperlinks that point to other pages on the same site. For example, a link might say “my favorite area to stay in” and send users to another page on your SEO Anomaly site.

SEO Content

You can also choose to no-index blog tag pages so they don’t show up in search results, thereby meaning they won’t affect your store’s SEO. The good news is, learning how to find orphan pages (and fix them) is easier than you think. And doing so can improve your website structure, visibility, and overall performance in search results, ensuring that it performs at its best.

However, you might face a steep learning curve, particularly due to its interface, as we find it quite old-school and confusing. Even though the interface is powerful, it may seem less user-friendly to beginners or those who are used to more visually guided SEO tools. First, you need to figure out your needs and what are your priorities regarding SEO because different tools come with different offerings. In fact, many times, you can hear a lot of praise for a tool but it might not fulfill your specific needs as it may fall short in a particular feature.

Visual elements are a key component to keeping leads engaged on your page. They need relief from all the information and visual elements provide that relief. You can see your options and decide which keywords will work best for your business. If you want your pages to rank in the right results, you must choose the right keywords for your campaign. Google favors shorter URLs because they are easier to crawl and understand. It’s best to create simple URLs that are clean and easy to read.

For example if you’re writing a page that will appear on a blog internal to your website, you could use a URL slug that reflects your site hierarchy. On this page, squarespace.com/blog/on-page-seo indicates that this page lives on the website’s blog and is focused on on-page SEO as a topic. Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently. If not, look for alternative keywords that might be more achievable for your business.

Secondly, you can run site audits to catch and fix technical SEO problems like broken links and slow page speeds. Which lets you keep track of your local business’s rankings down to the street level. Following an SEO checklist makes it easier to keep track of what you need to do to boost your site’s performance. The safety and security of your visitors and their data are paramount, not only for your SEO but to keep you on the right side of data protection laws. This is why taking the necessary steps to secure your site, such as through SSL encryption, should be close to the top of your technical SEO to-do list. Ultimately, these two significant benefits of technical SEO make it even more essential than on-page optimization.