Google is looking for clear and straightforward content for AI Overviews. Anything that’s too technical or not easily understandable will not be sourced. The first step in our downloadable checklist is choosing the right content type. Follow each of these steps to ensure your content is optimised and structured correctly for Google. The goal of AI Overviews is to offer users faster answers to their questions. What’s interesting is that clicking on those answer links doesn’t take you to a source page.

As its name indicates, search position is your page’s position in the search engine. For instance, this Databox post has the top search position on Google. The other two results have the second and third search engine positions. Politely ask satisfied customers to leave positive reviews on your Google Business Profile. This social SEO Anomaly proof helps convince new customers to choose your business. List your business details consistently across various directories.

Ahrefs Webmaster Tools (Free)

Moreover, relevant content improves user satisfaction, leading to a higher likelihood of return visits. Improving performance for mobile optimization can include compressing images and enabling lazy loading. Tools like Google Analytics and Google’s Lighthouse testing tool can also be used to test mobile-friendliness. When assessing the impact of your changes, a good starting point is to aim for a 5% reduction in bounce rates and enhanced engagement. Effective keyword research is the first step to ranking higher on Google.

• Your content should be easy to read and understand, keeping your audience interested and engaged.
• If you’re looking for an alternative to other all-in-one platforms, this one is definitely worth a look.
• Its Intent metric provides insights into what users are looking for when they search for a particular keyword, allowing you to refine your content strategy accordingly.
• Whether it’s your home page or a blog post, we think adding visuals is a great way to attract your readers, keep their attention, and prevent the bounce rate from increasing.
• Danny Sullivan said multiple times that Google is spending a significant amount of time into improving the algorithm so that more independent publishers will attain visibility in search.
• Collaborating with influencers in your industry can help you gain exposure to their followers and attract more traffic to your website.

Additionally, you can use Google’s autocomplete and “related searches” at the bottom of the search results page to go further. These tools can help you capture hyperlocal searches by showing what local clients are searching for. Location-specific queries, such as “best avocado shop in California,” show a user’s desire to find local products or services.

Step #9: Track and Monitor Your Results

This is part of the reason why blogs are so popular for businesses. It gives them a great platform for publishing content and helps them build an audience that loves their business (and hopefully backlinks to their site). In general, for a local business, a domain authority of is fairly good. National or international businesses, however, often need to aim higher.

Ranking high on Google for one keyword is great, but ranking high for many keywords is even better. So once you’ve followed this process for one keyword, repeat it for more. Hit the graph caret next to any keyword in Rank Tracker to see its ranking progress over time.

To leverage internal linking effectively, start by identifying your high-priority pages, those you want to rank higher for specific keywords. Using Similarweb’s SEO tools, like the Organic Landing Pages feature, you can filter and pinpoint the top-performing pages based on metrics like clicks or traffic volume. In short, on-page SEO refers to all the elements, such as headlines, page titles, and images, that appear on the pages of your website that you can optimize. To improve on-page SEO, try to create longer form content of at least 1,800 words.

The #1 keyword research tool

It is essential that internet users are able to see from the entry title and description which products or services are behind the search result. And…if you find keywords that you really, really, really want to target but know that you don’t quite have the domain authority to rank for yet? Go ahead and add them to ad groups and create a Google Ad campaign. Mix primary, secondary, and long-tail Keywords to ensure a broad reach. Secondary keywords with a slightly longer tail provide context and relevance to the primary.

Besides that, your content should target the user’s search intent; in simple words, know your audience. When users seek a solution to a problem or want to dig deeper into a specific topic, ensure your tone fits the audience’s requirements. Your tone can be formal, conversational, or educational; ensure it matches the requirement.